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 13 50 50
21 Jan 2014

2013 Smart Investor Award

(Melbourne) Apia, the leading insurer for Australian over 50s, has won Best General Insurer at the Smart Investor People’s Choice Award for Excellence 2013/ 2014. This is the sixth time in the Awards’ eight year history that Apia has won an award for service excellence.

The Smart Investor People’s Choice Award for Excellence (formerly the SMILES Award) is recognised as one of the most comprehensive indicators of customer satisfaction and is based on the votes of thousands of Australians who give their opinion on a range of factors, to identify the companies providing the best customer service.

“We are thrilled to win this award for the sixth time. It’s incredibly rewarding to be recognised for putting our customers first,” said David Skapinker, Apia spokesperson.

“At Apia the people that matter most to us are our customers, so we would like to thank them for voting us their number one choice for general insurance. It means a great deal to us.

“Apia represents and champions the unique needs of over 50s and is always there for its customers in their hour of need. At Apia you can always speak to a real person 24 hours a day, seven days a week. Ensuring we are there for our customers when they need us most has and always will be our reason for being.”

For more information about Apia call 13 50 50 or visit

For further information and to arrange interviews, please contact:

Angela Wilkinson

Senior Communications Advisor, Apia

T: 03 8681 9583

M: 0477 395 119


Apia is a specialist insurance provider for people aged over 50. Providing a wide range of home and contents, car, caravan, motor home, boat and life insurance solutions tailored to the over 50s life stage, Apia has a network of 28 branches across Australia serving almost 700,000 policy holders. For more information on Apia visit

Australian Pensioners Insurance Pty Limited ABN 14 099 650 996 (Apia) acts as agent and authorised representative of Australian Alliance Insurance Company Limited ABN 11 006 471 709, the issuer of the general insurance products