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22 Jul 2015

Apia insurance has been awarded the 2015 Reader’s Digest most trusted brand title in the highly competitive funeral insurance category.

Reader’s Digest has conducted the most trusted brands survey for the past 15 years across a number of categories. The win demonstrates Apia funeral insurance is recognised by Australian’s as reliable, useful and consistently satisfying customer needs.

Apia Marketing Manager Alena Jang said being named the most trusted funeral insurance brand reflected efforts to deliver value for customers by putting their needs first.

“Funeral insurance is a product that can make a difference for families at their most vulnerable time, so ensuring we’re trusted to deliver on our promises is an important factor,” she said.

“We pride ourselves on being able to provide exceptional service to our customers, especially when they make a claim.

“Being acknowledged by Reader’s Digest as the most trusted funeral insurance brand is an enormous accolade given the high level of competition in this category.”

Ms Jang added that ensuring funeral insurance was convenient to access and easily understood were key priorities.

“Our customers want an accessible product that includes features that are easy to understand.  Apia funeral insurance has been able to deliver that, making a difficult time less stressful,” she said.


For further information and to arrange interviews, please contact:

Angela Wilkinson

M: 0477 395 119